Friday, September 18, 2009

Schmaltz Brew News

Greetings Friends!!

This is NOT an Oktoberfest... This is Freaktoberfest! Shmaltz Brewing Company proudly releases the second coming of a bewitching offering of the season: Coney Island Freaktoberfest(TM). A tasty treat for Oktoberfest through Halloween, Coney Island Freaktoberfest(TM) is artfully crafted to lure the spirit's deepest rapture, conjured to exorcise the grim horrors of the armies of soulless Lagers everywhere. 22 oz. bottles and a limited supply of kegs will be available starting October 1, 2009.

Shmaltz nationally launches Coney Island Freaktoberfest(TM) at the 2nd Annual FREAKTOBERFEST Boutique Beer & Music Festival on Saturday, October 3 at Public Assembly in Brooklyn, NY (see event details below). Additional Freaktoberfest events across the country will be announced soon at

Please take a look at the Shmaltz updates for our family of wholesalers, retailers, and bar owners on all the latest and greatest press accolades, Shmaltz GABF event info, September Jewish holidays, and a sneak preview of Jewbelation Bar Mitzvah: our 13th Chosen Beer in 13 years of Shmaltz. That's right, this year Shmaltz turns 13, which in Judaism marks the year of the Bar/Bat Mitzvah (the coming of age for a Jewish boy or girl). Brewed with 13 malts, 13 hops and soaring to 13% alc, Jewbelation Bar Mitzvah will be available beginning October 1, 2009.

Coming up on Friday, September 18, 2009, Rosh Hashanah (Jewish New Year) marks the first of the High Holidays, which concludes with Yom Kippur (Jewish Day of Atonement) on Sunday, September 27, 2009. Sukkot (Pilgrimage Festival) also occurs on Friday, October 2, 2009. In a time of family gatherings, special meals and sweet foods, HE'BREW Beer's line-up is the perfect complement with such featured selections as Genesis Ale, Rejewvenator, Origin Pomegranate Strong Ale and Messiah Bold. Check out what the press is saying about each specialty brew. Happy Holidays and a sweet New Year to all!

Shmaltz will host two special events at this year's GABF, which will serve as the national launch of Jewbelation Bar Mitzvah: Thursday, September 24, 2009 @ Falling Rock Tap House (10pm)- Shmaltz celebrates its 13th birthday with the official unveiling of Jewbelation Bar Mitzvah.

Friday, September 25, 2009 @ GABF (8pm - 9pm)
Shmaltz proprietor Jeremy Cowan, the Shmaltz posse and Joe Carroll of Brooklyn's famous Spuyten Duyvil and Fette Sau will launch Jewbelation 13 with an outrageous Craft Beer Bar Mitzvah throw-down.

Any good Jewish celebration demands delicious food, and Williamsburg Brooklyn's Fette Sau (named by Zagat as "Best BBQ in NYC") has stepped up to the culinary pulpit to create divine pairings that are sure to make you yell "L'Chaim!!" Our Bar Mitzvah party at GABF on Fri. Sept. 25 at the Beer and Food Pavilion will feature a variety of Shmaltz beers as well as Fette Sau's classic and innovative offerings. So bring on the braces, awkward suits, and frizzy hair (just be over 21 by 8pm), and join the Tribe!

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