i've linked the NYTimes article on the side under "Brew News", but i just had to put down a quick thought or two on this latest and dumbest act of corporate america bullying.
really? Rock Art, a small artisanal brewery that has a barleywine named Vermonster is a threat to Monster Energy Drinks? consumers might be confused between the two?
as an independently-minded and intelligent consumer ripe with common sense who can think for herself, i am extremely insulted by Monster's immediate assumption of my moronity and inability to know/understand the difference between a beer and a non-alcoholic energy drink.
it's mean bullish corporate tactics like this that continue to disturb me, especially as they seem to be growing in trend. when the small business can't be a small business for fear of being trampled underneath by the "big boys", America and the world in general is quite simply not in a good place, and the final destination is not going to be pretty.
(original written work by Kristyn Lier. plagiarism is not tolerated)