Beer & Bikes! Booyah!

**well now...I'll have to make sure to catch that episode**

Yuengling Partners with Orange County Choppers
Pottsville, PA, May 2010

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, and Orange County Choppers have partnered this summer to offer consumers the opportunity of a lifetime! From May through August, 2010, throughout the 13 states where Yuengling is sold, Yuengling and OCC fans 21 and older will text‐to‐win a chance to become a semi‐finalist in the program. All eligible semi‐finalists and a guest will be treated to a weekend celebration at OCC Headquarters in Newburgh, NY, in October, 2010. The event will culminate when one lucky semi‐finalist will walk away with a custom Yuengling Chopper, made by OCC.

“ While OCC has partnered with many companies in the past, this is the first time they have built a chopper for a brewery,” stated Lou Romano, Marketing Manager for Yuengling. “One lucky semi‐finalist will literally ride away with a piece of history, but everyone is guaranteed a memorable weekend. In addition, during this program, Yuengling will be donating a portion of company sales to the Intrepid Fallen Heroes Fund. The Fund has provided more than $65 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. “I’m most excited about the charitable aspect of this partnership,” commented Paul Teutul, Sr., President and CEO of OCC. “Yuengling is an iconic, American company, and I’m proud that our association will benefit such a worthwhile cause.”

The promotion will be supported by a Public Service Announcement for responsible drinking featuring Paul Teutul, Sr., local print and radio advertising, promotional activities at retail, and through point‐of‐purchase displays wherever Yuengling is sold.